This is probably the most meaningful thing I’ve done in advertising. It also recently picked up 3 Effies (Gold, Silver, & Bronze in 3 different categories)
Problem:
Over 500,000 new moms go through postpartum depression and postpartum anxiety every year (including my wife) but only 15% of them receive treatment. Shame and stigma keep them from speaking out.
Solution:
Get moms talking. Get rid of the shame and the stigma. We created #MyWishForMoms to share their stories and help other moms get help.