This is probably the most meaningful thing I’ve done in advertising.

Problem:

Over 500,000 new moms go through postpartum depression and postpartum anxiety every year (including my wife) but only 15% of them receive treatment. Shame and stigma keep them from speaking out.

Solution:

Get moms talking. Get rid of the shame and the stigma. We created #MyWishForMoms to share their stories and help other moms get help.