The Detroit Pistons. The Bad Boys. Goin’ to Work. The Zoo Crew. Call ‘em what you want so long as you call them the greatest franchise to ever walk the earth.
Problem: The 22-23 Stones aren’t quite a championship caliber team (yet) - but we still need a campaign that will get people to believe in something.
Solution: Align ourselves with the spirit of the people of Detroit - we don’t do things like other cities, other people, and other teams. And that’s how we like it.