The Detroit Zoo is truly one of my happy places. My kids’ too. This is one of those ‘good-for-the-soul’ accounts.
Problem:
People tend to think of going to the zoo as a kid’s activity. The Vitamin Z campaign has run for years — how can we use it to bring new people in?
Solution:
A recent study with MSU proven that being around animals can actually lower stress levels. And everyone can relate to stress. Let’s encourage people to discover all the benefits of Vitamin Z.