The United Way for Southeastern Michigan came to us with a problem and a two week timeline. It's truly amazing what you can pull together in such a short amount of time when people are passionate about an idea. 

Problem:

People only see United Way as a generic corporate non-profit with no tangible services

Solution:

Show them that United Way for Southeastern Michigan provides services locally. Using Detroit's own Keegan-Michael Key, we created spots highlighting the various services.